lucyrice2588 lucyrice2588
  • 14-09-2020
  • Business
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With its well-known status as a luxury brand, Louis Vuitton is using nonprice competition which is best described as when

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sandlee09
sandlee09 sandlee09
  • 19-09-2020

Answer:

Explanation:

Non-price competition is best described as when a company uses very distinguishing factors on its overall brand/products in order to set itself apart from its competitors. In the case of Louis Vuitton, they have been known to do very extravagant things such as all gold apparel or burning their unsold handbags. This is all done in order to advertise the exclusivity of their brand products. Exclusivity being their main distinguishing factor.

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