The primary disadvantage of outdoor advertising is that it provides little audience selectivity. It is because in outdoor advertising, they try to advertise or make known of their products by placing it on billboards, placing it on vehicles or any exterior places that could be placed on. What makes it have little audience selectivity is that the people who could only notice it is those who could be able to see the advertisement. With that, it makes only few people see it and does not target a lot of consumers.
